179 products were found matching your search for Copy Writer in 1 shops:

The superstars and leading professionals in the business of writing ads In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.

The superstars and leading professionals in the business of writing ads In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.

This is the Fifth Edition of Easy Writer and it is the Evaluation Copy.

Book is in NEW condition. 3.65

#1 NEW YORK TIMES BESTSELLER · A new book by Pulitzer Prize winner Elizabeth Strout is cause for celebration. Her bestselling novels, including Olive Kitteridge and The Burgess Boys, have illuminated our most tender relationships. Now, in My Name Is Lucy Barton, this extraordinary writer shows how a simple hospital visit becomes a portal to the most tender relationship of all-the one between mother and daughter. Lucy Barton is recovering slowly from what should have been a simple operation. Her mother, to whom she hasn't spoken for many years, comes to see her. Gentle gossip about people from Lucy's childhood in Amgash, Illinois, seems to reconnect them, but just below the surface lie the tension and longing that have informed every aspect of Lucy's life: her escape from her troubled family, her desire to become a writer, her marriage, her love for her two daughters. Knitting this powerful narrative together is the brilliant storytelling voice of Lucy herself: keenly observant, deeply human, and truly unforgettable.

The new novel from Liane Moriarty, the #1 "New York Times" bestselling author of "The Husband s Secret, Big Little Lies, "and" What Alice Forgot," about how sometimes we don t appreciate how extraordinary our ordinary lives are until it s too late. What a wonderful writer smart, wise, funny. Anne Lamott Six responsible adults. Three cute kids. One small dog. It s just a normal weekend. What could possibly go wrong? In "Truly Madly Guilty," Liane Moriarty turns her unique, razor-sharp eye towards three seemingly happy families. Sam and Clementine have a wonderful, albeit, busy life: they have two little girls, Sam has just started a new dream job, and Clementine, a cellist, is busy preparing for the audition of a lifetime. If there s anything they can count on, it s each other. Clementine and Erika are each other s oldest friends. A single look between them can convey an entire conversation. But theirs is a complicated relationship, so when Erika mentions a last minute invitation to a barbecue with her neighbors, Tiffany and Vid, Clementine and Sam don t hesitate. Having Tiffany and Vid s larger than life personalities there will be a welcome respite. Two months later, it won t stop raining, and Clementine and Sam can t stop asking themselves the question: "What if we hadn t gone"? In "Truly Madly Guilty," Liane Moriarty takes on the foundations of our lives: marriage, sex, parenthood, and friendship. She shows how guilt can expose the fault lines in the most seemingly strong relationships, how what we don t say can be more powerful than what we do, and how sometimes it is the most innocent of moments that can do the greatest harm.

The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed are:· eight headlines that work―and how to use them· eleven ways to make your copy more readable· fifteen ways to open a sales letter· the nine characteristics of successful print ads· how to build a successful freelance copywriting practice· fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy

From film-maker Christopher Nolan (Memento, Batman Begins) and writer Jonathan Nolan (whose original short story 'Memento Mori' was the basis of Memento) comes a mysterious tale of two magicians whose intense rivalry erupts into a life-long battle lethally fueled by obsession, deceit, and jealousy. In late nineteenth-century England, two stage illusionists are drawn into a match of wits, each desiring to annihilate the reputation of the other. Upper-class Robert Angier (Hugh Jackman) enjoys worldwide fame, while cockney Alfred Borden (Christian Bale) is his most ardent rival. Their antagonism is also a mutual fascination, but the competition between them leads to evermore dangerous acts of conjuring. When Angier raises the stakes by consulting scientist Nikola Tesla (David Bowie), the potential for a deadly reckoning draws near. This volume contains an Introduction by Jonathan Nolan and Christopher Nolan. From film-maker Christopher Nolan (Memento, Batman Begins) and writer Jonathan Nolan (whose original short story 'Memento Mori' was the basis of Memento) comes a mysterious tale of two magicians whose intense rivalry erupts into a life-long battle lethally fueled by obsession, deceit, and jealousy. In late nineteenth-century England, two stage illusionists are drawn into a match of wits, each desiring to annihilate the reputation of the other. Upper-class Robert Angier (Hugh Jackman) enjoys worldwide fame, while cockney Alfred Borden (Christian Bale) is his most ardent rival. Their antagonism is also a mutual fascination, but the competition between them leads to evermore dangerous acts of conjuring. When Angier raises the stakes by consulting scientist Nikola Tesla (David Bowie), the potential for a deadly reckoning draws near. This volume contains an Introduction by Jonathan Nolan and Christopher Nolan.

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy  development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more  Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies  Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

New in new dust jacket. SIGNED by the author on a special signature page (signature only). 1st edition, 2nd printing. New, unread copy with dust jacket in protective mylar sleeve. Remainder dot. A David Slaton thriller by the Royal Palm Literary Award-, Military Writers Society of America Gold Medal-, Florida Book of the Year Silver Medal-, and ForeWord Book of the Year Silver Medal-winning author of " Deep Fake" and the Jammer Davis books. Rare signed. Where possible, all books come with dust jacket in a clear protective plastic sleeve, sealed in a ziplock bag, wrapped in bubble wrap, shipped in a box.

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling, and packaging copy.

This is a gripping and moving first novel by one of the world's best-loved writers for children. In extraordinary circumstances, people are capable of extraordinary things...It is 1944 and Florence is occupied by Nazi German forces. The Italian resistance movement has not given up hope, though - and neither have Paolo and his sister, Constanza. Both are desperate to fight the occupation, but what can two siblings do against a whole army with only a bicycle to help them? This is a beautifully jacketed edition. It has linked website with historical details about the Second World War in Italy, including period photographs, videos and music, as well as interviews with the author, extra illustrations and much more. This is a wonderful first novel from the internationally revered Shirley Hughes; a modern classic in the making.

Debut novel by South African writer Lauretta Ngcobo. This copy bearing the ownership signature of African-American novelist John A. Williams in black ink to half-title page. Spine sunned; mildly shelf worn; Very Good. Perfect-bound in pictorial wraps (7.25" x 4.5"). 289, [9]pp advertisements

This book explores Wordsworth's professionalization as a writer in relation to the cultural and economic ascendancy of the English middle class between 1740 and 1820. Its wide-ranging interpretations are coordinated by a single, albeit highly ramified, critical hypothesis: that Romanticism's aesthetic forms simultaneously afforded the middle classes an imaginary furlough from the impinging consciousness of their tenuous socio-economic status.Wordsworth's Profession analyzes and correlates changing paradigms of authorship, poetic genre, and tone with the demographic and spiritual aspects of middle-class life during the late eighteenth and early nineteenth centuries. The first of three parts explores Wordsworth's early descriptive poetry (An Evening Walk, Descriptive Sketches, and "Tinturn Abbey") in relation to inherited and contiguous aesthetic forms and practices, such as the landscapes of Lorrain and Gainsborough, Kant's theory of aesthetic communities, and the institutions of domestic tourism and the Picturesque in late-eighteenth-century England.The second part addresses the construction of a distinctly middle-class paradigm of reading in Lyrical Ballads. It does so in relation to contemporary didactic fiction (Wollstonecraft), anti-didactic writing (Blake), speculative theories of education (Godwin, Coleridge, and Hegel), and the emergent so-called mutual tutor or "monitorial" systems of elementary schooling (Andrew Bell and Joseph Lancaster). The book's final part, on The Prelude, focuses on representations of middle-class moral and economic anxiety as mediated in the spirited debate about populousness and public morality. Seen in this context, Wordsworth's autobiography appears less a confession than an attempt to simulate poetic answers to questions lingering in the national unconscious, questions too vast and threatening to bear conscious asking.

New in new dust jacket. SIGNED by the author on the second free endpaper (signature only). 1st edition, 1st printing, complete numberline. New, unread copy with dust jacket in protective mylar sleeve. "Signed Copy" sticker. A memoir by the stand-up comic, TV producer, actor and writer ("Undeclared";" Pam & Tommy ") and movie producer, actor, and writer ("The Lion King "; "Teenage Mutant Ninja Turtles: Mutant Mayhem"). Uncommon signed. Where possible, all books come with dust jacket in a clear protective plastic sleeve, sealed in a ziplock bag, wrapped in bubble wrap, shipped in a box.

This full-color resource makes focusing on grammar and writing conventions fun and interesting for Level 6 students with engaging illustrations and photographs. The tear-out pages of this student workbook provide guided practice activities and special TIME FOR KIDS Tips for Writers with pertinent information to reinforce the basic building blocks of writing.About Shell Education Rachelle Cracchiolo started the company with a friend and fellow teacher. Both were eager to share their ideas and passion for education with other classroom leaders. What began as a hobby, selling lesson plans to local stores, became a part-time job after a full day of teaching, and eventually blossomed into Teacher Created Materials. The story continued in 2004 with the launch of Shell Education and the introduction of professional resources and classroom application books designed to support Teacher Created Materials curriculum resources. Today, Teacher Created Materials and Shell Education are two of the most recognized names in educational publishing around the world.

Read. Write. Oxford. From Jerry Seinfeld's legendary standup to Kristen Wiig's sidesplitting impersonations, Humor: A Reader for Writers explores the key patterns and features within numerous comedic sources in order to show how jokes work. This survey looks at comedy in a variety of genres including popular media, academic essays, personal narratives, fiction, and poetry. Developed for the freshman composition course, Humor: A Reader for Writers includes an interdisciplinary mix of public, academic, and cultural reading selections, providing students with the rhetorical knowledge and compositional skills required to participate effectively in discussions about humor.Humor: A Reader for Writers is part of a series of brief single-topic readers from Oxford University Press designed for today's college writing courses. Each reader in this series approaches a topic of contemporary conversation from multiple perspectives.

This is a New and Unread copy of the first edition (1st printing). Index. Bibliography.

. with torn dustjacket, 1977, clean copy

Ken Follett wrote his first international bestseller, Eye of the Needle, when he was 25 years old. He has since been one of the most consistent international best-selling authors, with approximately 130 million copies of his books sold worldwide. His manifold influences on the thriller genre includes the pioneering use of strong female characters in espionage stories and the development of the historical thriller as a new form of novel, exemplified by Winter of the World (2012). This book is an investigation of Follett's development as an author, and of the craft of writing and the negotiation of serious versus popular literary value, from his earliest short stories and screenplays through his mature thrillers and entertainment fiction. Unpublished materials are also considered, including his notes, business and personal correspondence, unpublished drafts, journal entries and outlines. Follett's dramatic shift to writing historical fiction may be his most enduring legacy.